Postcards
Why Postcards Work
Postcards land right in your customer's hands — no envelope to open, no extra steps. Your message is front and center the moment it comes out of the mailbox. That makes postcards one of the most effective tools for direct mail marketing, and they're affordable enough to send in volume.
What Can You Use Postcards For?
- Direct mail campaigns: Promotions, coupons, sale announcements
- Appointment reminders: Dentists, salons, auto shops — keep clients coming back
- Event invitations: Grand openings, open houses, community events
- Thank-you notes: Follow up with customers after a purchase or visit
- Real estate marketing: Just listed, just sold, neighborhood updates
- Restaurant promotions: New menu items, catering services, special offers
Tips for Effective Postcards
- Lead with a strong visual: The front should grab attention instantly
- Keep copy short: Get to the point — postcards aren't the place for paragraphs
- Include a clear call to action: Visit, call, scan, redeem — tell them what to do next
- Use the back wisely: Leave room for the mailing address and stamp
- Choose the right size: Larger cards get noticed; smaller cards cost less to mail
Available Sizes
- 3x5: Compact and budget-friendly — great for quick reminders
- 4x6: The classic postcard size — familiar and easy to mail
- 4.25x5.5: Slightly larger for a bit more impact
- 4x9: Slim format that stands out in a stack of mail
- 5x7: More room for your message and imagery
- 5.5x8.5: Half-page size with plenty of space
- 6x9 / 6x11: Oversized for maximum visibility
- 8.5x11 Flat Mailer: Full-page impact — perfect for menus, flyers, or detailed promos
Paper Options
- 100 lb. Cover Gloss: Sturdy, vibrant, and eye-catching
- 14 PT. Cardstock (Matte): Smooth, modern feel with reduced glare
- 14 PT. Cardstock C1S: Gloss front, matte back — great for writing or addressing
- 14 PT. Cardstock C2S: Gloss on both sides for a polished look
- 16 PT. Cardstock (Matte): Extra thick and premium — makes an impression
Finishing Options
- Corners: Square or rounded corners available
- Printing: Full color (4-color process) on front and back
Ready to create your product design?
To start, select the product size, preview the design guidelines, download the guidelines for reference, and proceed with the customization options.
To start, select the product size, preview the design guidelines, download the guidelines for reference, and proceed with the customization options.
Bleed Line
Safe Line